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  • More Resources On Cognitive Biases and How They Affect You As A Small Business Person

    Cognitive biases are not just the stuff that researchers and psychologists discuss and analyse. They play critical roles in how we make decisions as small business owners and operators, but they also affect our decisions made as purchasers of services and products from other vendors.

    That makes it very important to take the time to learn about the 30 or so identified biases so you can become more aware of them from both sides of your business – buyer and seller.

    This section includes hand picked articles on the various biases available online that we feel are helpful in understanding the various individual biases.











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